2002 - 2006
Co-founder and Creative Director
Co-founder and Creative Director of WORK Custom Jeans, a bespoke custom jean atelier based in Los Angeles. Created handmade and tailored jeans from pattern to finish. Collaborated with top tier one boutiques on exclusive limited editions including Ron Herman, Scout, Isetan, and American Rag. Entered a JV and eventual acquisition with leading denim manufacturer Indigo Group for creation of ready-made collection distributed to major retailers including Neiman Marcus, Bloomingdales, Nordstroms, and Saks Fifth Avenue.
Bespoke Customers
Created over 300 one of a kind custom jeans from fit to finish. Each jean was hand made in our Echo Park Location
Exclusive Partnerships
Created limited run of handmade jeans for retailers including Ron Herman, Scout, American Rag, and Isetan Japan
Ready Made Collection
Entered a joint venture with Indigo Group to manufacture and distribute a ready made collection. Retailers include Nordstroms, Saks Fifth Ave, Neiman Marcus, Kitson, and other major retailers.
Celebrity Placement
Worked with multiple PR agencies to secure product placement
