THVM

2009 - 2015
Co-Founder & Creative Director

Co-founder and Creative Director for a premium denim brand based in Los Angeles. Managed daily operations and lead creative teams in design, marketing, and e-commerce. Developed strong global presence and distribution to top tier one boutiques and department stores. Built an expansive brand culture and aligned with cultural influencers in support of the creative arts and music.

Product Design Direction

Designed and directed designers in creation of seasonal collections. Worked with distributors and sales teams to develop product offerings for regional sales and branding. Worked with domestic and international mills and factories to develop and produce high quality products at affordable prices.

Campaigns and Editorial Content

Directed and produced photoshoots working with emerging creatives globally. Created concepts, themes and worked closely with creative teams to execute vision.

SS11 Campaign

SS12 Advertisement

AW12 Campaign

Collaborations and Special Projects

Directed and collaborated with artists and celebrities to create unique product collections. Worked closely with collaborators to bring innovative and forward thinking product stories and offerings.

Behati Prinsloo for THVM

Collaboration with supermodel Behati Prinsloo. Worked closely with Behati in design, development, and marketing. Gained global and viral exposure.

Air Wash

Lead and directed a collaboration with Orta Anadolu denim mill and Denim Tech wash facility to develop a sustainable product offering reducing the environmental footprint of denim production.

Colour Plantea and THVM

Collaborated with organic dye artist in creating a collection of hand-dyed products made from foraged and organic materials. Created exclusive engagement and sales at top tier one boutiques.

Marketing, Brand Culture & PR

Lead marketing initiatives to build a strong brand culture and focused content. Worked with popular artists and musicians to build symbiotic support of brand and artists. Lead collaborations with influencers and muses to create lifestyle content and stories. Worked with PR agencies and stylists internationally to garner product placement in editorial fashion magazines and celebrity placement. Organized and produced events for customer engagement internationally.